Outbound lead generation
that starts with a signal

The senior engineer who scopes your work on the first call runs it for the whole engagement, and the company is founder-led: Artyom Jurkevich has 12 years in B2B sales and has founded two agencies, one of which he sold. You see the same live dashboard we do, we report held meetings only, and the plan is reviewed with you every week. You can have us build and run the system, or stay alongside while your team builds it, and lists, sequences and campaign data stay yours when the engagement ends.

Most of our published work is in narrow markets: high-risk crypto payments, enterprise cybersecurity, virtual nursing, open banking and workforce intelligence for HR tech. For each vertical we bring in advisors who spent years on the buyer's side of the table, and they brief the team before a word is written.

Most of the work sits with us. At the start we need your ICP, your closed-won deals and, if you have them, a few call transcripts from your best accounts, because the signal research is built from them. After launch your time goes on the strategy call every week and on the meetings themselves.

Reaching buyers who have not contacted you and turning them into qualified meetings, by email, LinkedIn and phone. We run the whole motion and report held meetings, SQLs and pipeline separately. In the cybersecurity case study: 48 qualified meetings, 31 of them SQLs.

Cold email, LinkedIn and cold calling, as one sequence per account. Which channel leads depends on the market.

For a crypto payments client, cold email returned a 0.2% reply rate with zero positive answers, so we moved everything to LinkedIn. That is where the ~$45M in pipeline came from.

Across our client base the first held meeting comes after 18 days on average. Larger builds take longer: in our enterprise cybersecurity engagement the build took about 30 days, the first qualified meetings came within two months, and the system reached full velocity around month four. Most of the first month goes on infrastructure and warm-up.

Because a booked meeting nobody attends costs your team an hour and proves nothing. When outreach is timed to a real event and the prospect has already seen you on LinkedIn and by email, they show up. The show rate in the cybersecurity engagement was 88%.

Outreach runs from secondary domains, each with SPF, DKIM and DMARC set up and warmed before volume starts, so your main domain never sends a cold email. A person reviews every message before it goes out, and each one refers to something real at the reader's company.

It starts with a 30-minute call. We map your ICP and show you the signals we would build, without a sales deck, and you leave with a signal shortlist whether or not you decide to go ahead.